Regulating Unfair Competition in E-Commerce: The Role of Indonesian Business Competition Supervisory Commission
DOI:
https://doi.org/10.37253/jjr.v28i1.11317Keywords:
Advocacy, E-Commerce, Traditional Business Actors, KPPUAbstract
The rapid growth of e-commerce in Indonesia has transformed market structures and intensified competition among business actors, giving rise to new forms of unfair business competition that are not fully accommodated by existing competition law regulations. This condition creates legal uncertainty and challenges the effective enforcement of Law No. 5 of 1999 on the Prohibition of Monopolistic Practices and Unfair Business Competition. This study aims to analyze the role of the Business Competition Supervisory Commission in regulating and preventing unfair competition in the e-commerce sector. Employing a comparative legal research methodology, this study examines KPPU’s regulatory approach and legal policy advocacy in the digital economy, analyzed through the perspectives of utilitarianism theory and legal certainty theory. The findings show that KPPU plays an important role through legal policy advocacy directed at e-commerce platforms and the government to promote fair competition and legal certainty. Nevertheless, continuous regulatory adaptation remains necessary to address the dynamic nature of digital markets effectively. This study concludes that strengthening KPPU’s role in legal policy advocacy is essential to ensure effective regulation and the prevention of unfair competition in Indonesia’s e-commerce sector.
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