Dampak dari Risiko Fisik, Kepuasan, Waktu dan Keuangan terhadap Kunjungan Kembali ke Kota Batam
DOI:
https://doi.org/10.37253/altasia.v3i1.4348Keywords:
Risiko Fisik, Kepuasan, Waktu, Keuangan, Kunjungan KembaliAbstract
Penelitian yang telah dilakukan memiliki tujuan untuk mengetahui pengaruh dari risiko fisik, kepuasan, waktu dan keuangan terhadap niat berkunjungan kembali. Sampel yang diambil untuk penelitian ini berjumlah 300 sampel yang pernah mengunjungi Kota Batam. Respondennya berupa wisatawan lokal serta pengolahan data menggunakan sistem SPSS. Hasil pengujian dalam penelitian ini adalah risiko waktu dan keuangan bersignifikan terhadap berkunjungan kembali sedangkan risiko fisik & kepuasan tidak signifikan terhadap berkunjung kembali. Penelitian ini memiliki keterbatasan yaitu variabel dalam penelitian masih sedikit. Beberapa hasil data yang diolah belum maksimal sehingga masih harus diperbaiki. Harapannya bahwa penelitian selanjutannya dapat menggunakan ini sebagai dasar referensi untuk penelitian serta menyempurnakan penelitian ini agar dapat berguna bagi masyarakat. Peneliti juga berharap untuk menambahkan ataupun menggantikan variabel yang digunakan dalam penelitian selanjutnya agar hasil lebih maksimal.
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References
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Loi, L. T. I., So, A. S. I., Lo, I. S., & Fong, L. H. N. (2017). Does the quality of tourist shuttles influence revisit intention through destination image and satisfaction? The case of Macao. Journal of Hospitality and Tourism Management, 32(September), 115–123. https://doi.org/10.1016/j.jhtm.2017.06.002
Marinkovic, V., Senic, V., Ivkov, D., Dimitrovski, D., & Bjelic, M. (2014). The antecedents of satisfaction and revisit intentions for full-service restaurants. Marketing Intelligence and Planning, 32(3), 311–327. https://doi.org/10.1108/MIP-01- 2013-0017
Pantouw, P., & Pangemanan, S. S. (2014). The Effect of Destination Image and Tourist Satisfaction on Intention to Revisit in Lembeh Hill Resort. 2(3), 49–57.
Pattarakitham, A. (2015). The Influence of Customer Interaction, Variety, and Convenience on Customer Satisfaction and Revisit Intention: A Study of Shopping Mall in Bangkok. Journal of Economics, Business and Management, 3(11), 1072–1075. https://doi.org/10.7763/joebm.2015.v3.336
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Ranjbarian, B., & Pool, J. K. (2015). The Impact of Perceived Quality and Value on Tourists’ Satisfaction and Intention to Revisit Nowshahr City of Iran. Journal of Quality Assurance in Hospitality and Tourism, 16(1), 103–117. https://doi.org/10.1080/1528008X. 2015.966295
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Shen, S. (2013). Intention to Revisit Traditional Folk Events: A Case Study of Qinhuai Lantern Festival, China. Tourism, 113(November 2012), 101–113. https://doi.org/10.1002/jtr
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Sobari, N., Usman, H., & Wathani, M. Z. (2017). The Influence of Sharia Compliance and Marketing Mix on Satisfaction and Intention of Muslim Tourist to Revisit Sharia Hotel. 36(Icbmr), 645–656. https://doi.org/10.2991/icbmr-7.2017.58
Syamil, A. (2021). The Impact of Project Performance on Customer Satisfaction. Turkish Journal of Computer and Mathematics Education (TURCOMAT), 12(3), 5658-5668.
Song, H. M., Kim, K. S., & Yim, B. H. (2017). The mediating effect of place attachment on the relationship between golf tourism destination image and revisit intention. Asia Pacific Journal of Tourism Research, 22(11), 1182– 1193. https://doi.org/10.1080/10941665.2017.1377740
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Sugiyono. (2012). Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: Alfabeta.
Supranto. (2000). Metode Riset : Aplikasinya dalam Pemasaran. Jakarta: Rineka Cipta.
Thi Minh Pham, L., Nga Do, H., & Minh Phung, T. (2016). The Effect of Brand Equity and Perceived Value on Customer Revisit Intention: A Study in Quick- Service Restaurants in Vietnam. Acta Oeconomica Pragensia, 2016(5), 14–30. https://doi.org/10.18267/j.aop.555
Tosun, C., Dedeoğlu, B. B., & Fyall, A. (2015). Destination service quality, affective image and revisit intention: The moderating role of past experience. Journal of Destination Marketing and Management, 4(4), 222–234. https://doi.org/10.1016/j.jdmm.201 5.08.002
Zhou, Y. (2011). The Impact of Customer-Based Brand Equity on Revisit Intentions: An Empirical Study of Business and Leisure Travelers at Five Shanghai Budget Hotels. 68–81.
Ali, F. (2015). Service quality as a determinant of customer satisfaction and resulting behavioural intentions: A SEM approach towards Malaysian resort hotels. Tourism, 63(1), 37–52.
Artuğer, S. (2015). The Effect of Risk Perceptions on Tourists ’ Revisit Intentions. 7(2).
Aziz, N. A., Ariffin, A. A. M., Omar, N. A., & Evin, C. (2012). Examining the impact of visitors’ emotions and perceived quality towards satisfaction and revisit intention to theme parks. Jurnal Pengurusan, 35(September), 97–109. https://doi.org/10.17576/pengurusa n-2012-35-09
Baker, D. A., & Crompton, J. L. (2000). Quality, Satisfaction, and Behavior Intentions. Annals of Tourism Research.
Barnes, S. J., Mattsson, J., & Sørensen,
F. (2016). Remembered experiences and revisit intentions: A longitudinal study of safari park visitors. Tourism Management, 57(July), 286–294. https://doi.org/10.1016/j.tourman.2 016.06.014
Çetinsöz, B. C., & Ege, Z. (2013). Impacts of perceived risks on tourists’ revisit intentions. Anatolia, 24(2), 173–187. https://doi.org/10.1080/13032917.2 012.743921
Chen, J. V., Htaik, S., Hiele, T. M. B., & Chen, C. (2017). Investigating International Tourists’ Intention to Revisit Myanmar Based on Need Gratification, Flow Experience and Perceived Risk. Journal of Quality Assurance in Hospitality and Tourism, 18(1), 25–44. https://doi.org/10.1080/1528008X. 2015.1133367
Chew, E. Y. T., & Jahari, S. A. (2014).
Destination image as a mediator between perceived risks and revisit intention: A case of post-disaster Japan. Tourism Management, 40, 382–393.
https://doi.org/10.1016/j.tourman.2 013.07.008
Chew, T. Y. E., & Jahari, A. S. (2014).
Destination image as a mediator between perceived risks and revisit: A case of post-disaster Japan. Tourism Management.
Evan, A., Gunawan, A. A., Pardede, C. A., Wibowo, F. H., & Noviyandi, R. (2021). How celebrity endorsement influences consumer’s purchase intention of fashion products on Instagram. Indonesian Business Review, 4(1), 44-56.
Goh, Y. N. (2015). Investigating revisit intentions for the boutique hotels of penang-A UNESCO world heritage site. Asian Social Science, 11(4), 126–134.
https://doi.org/10.5539/ass.v11n4p 126
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010).
Multivariate Data Analysis (Seventh Ed). Pretince Hally, Upper Saddle River, New Jersey.
Han, H., Back, K. J., & Barrett, B. (2009). Influencing factors on restaurant customers’ revisit intention: The roles of emotions and switching barriers.
International Journal of Hospitality Management, 28(4),
563–572.
https://doi.org/10.1016/j.ijhm.2009
.03.005
Hasan, M. K., Ismail, A. R., & Islam, M.
F. (2017). Tourist risk perceptions and revisit intention: A critical review of literature. Cogent Business and Management, 4(1). https://doi.org/10.1080/23311975.2 017.1412874
Hashemi, S., Jusoh, J., Kiumarsi, S., & Mohammadi, S. (2015). Influence factors of spa and wellness tourism on revisit intention: the mediating role of international tourist motivation and tourist satisfaction. International Journal of Research, 3(7), 1–11.
Herstanti, G., Suhud, U., & Ferry WIBOWO, S. (2014). Three Modified Models to Predict Intention of Indonesian Tourists to Revisit Sydney. European Journal of Business and ManagementOnline), 6(25), 2222– 2839.
Huang, S., & Hsu, C. H. C. (2009). Effects of travel motivation, past experience, perceived constraint, and attitude on revisit intention. Journal of Travel Research, 48(1), 29–44. https://doi.org/10.1177/004728750 8328793
Hung, W. L., Lee, Y. J., & Huang, P. H. (2016). Creative experiences, memorability and revisit intention in creative tourism. Current Issues in Tourism, 19(8), 763–770. https://doi.org/10.1080/13683500.2 013.877422
Hussein, A. S. (2016). How Event Awareness, Event Quality and Event Image Creates Visitor Revisit Intention?: A Lesson from Car free Day Event. Procedia Economics and Finance, 35(October 2015), 396–400. https://doi.org/10.1016/s2212-5671(16)00049-6
Indriantoro, N., & Supomo, B. (2011). Metodologi Penelitian Bisnis Untuk Akuntansi Dan Manajemen (Edisi Pert). Yogyakarta: BPFE.
Julaimi, A. R., & Talib, S. A. (2016). International tourists revisit intention: a case of the United Arab Emirates. Journal of Tourism, Hospitality & Culinary Arts, 8(1), 35–42.
Jung, T., Ineson, E. M., Kim, M., & Yap, M. H. T. (2015). Influence of festival attribute qualities on Slow Food tourists’ experience, satisfaction level and revisit intention: The case of the Mold Food and Drink Festival. Journal of Vacation Marketing, 21(3), 277–288.https://doi.org/10.1177/135676671 5571389
Kim, J. (Sunny), Song, H. J., Lee, C. K., & Lee, J. Y. (2017). The impact of four CSR dimensions on a gaming company’s image and customers’ revisit intentions. International Journal of Hospitality Management, 61, 73–81. https://doi.org/10.1016/j.ijhm.2016.11.005
Lee, J. S., & Kang, J. (2015). Fan Identification Effects of Sport Event Satisfaction on. Sport Marketing Quarterly, (January 2015).
Li, M., Cai, L. A., Lehto, X. Y., & Huang, J. Z. (2010). A missing link in understanding revisit intention- the role of motivation and image. Journal of Travel and Tourism Marketing, 27(4), 335–348. https://doi.org/10.1080/10548408.2 010.481559
Lin, C. H. (2013). Determinants of Revisit Intention to a Hot Springs Destination: Evidence from Taiwan. Asia Pacific Journal of Tourism Research, 18(3), 183–204. https://doi.org/10.1080/10941665.2 011.640698
Liu, C. H. S., & Lee, T. (2016). Service quality and price perception of service: Influence on word-of- mouth and revisit intention. Journal of Air Transport Management, 52, 42–54. https://doi.org/10.1016/j.jairtraman .2015.12.007
Loi, L. T. I., So, A. S. I., Lo, I. S., & Fong, L. H. N. (2017). Does the quality of tourist shuttles influence revisit intention through destination image and satisfaction? The case of Macao. Journal of Hospitality and Tourism Management, 32(September), 115–123. https://doi.org/10.1016/j.jhtm.2017.06.002
Marinkovic, V., Senic, V., Ivkov, D., Dimitrovski, D., & Bjelic, M. (2014). The antecedents of satisfaction and revisit intentions for full-service restaurants. Marketing Intelligence and Planning, 32(3), 311–327. https://doi.org/10.1108/MIP-01- 2013-0017
Pantouw, P., & Pangemanan, S. S. (2014). The Effect of Destination Image and Tourist Satisfaction on Intention to Revisit in Lembeh Hill Resort. 2(3), 49–57.
Pattarakitham, A. (2015). The Influence of Customer Interaction, Variety, and Convenience on Customer Satisfaction and Revisit Intention: A Study of Shopping Mall in Bangkok. Journal of Economics, Business and Management, 3(11), 1072–1075. https://doi.org/10.7763/joebm.2015.v3.336
Pratminingsih, S. (2014). Roles of Motivation and Destination Image in Predicting Tourist Revisit Intention: A Case of Bandung – Indonesia. International Journal of Innovation, Management and Technology, 5(1). https://doi.org/10.7763/ijimt.2014. v5.479
Ranjbarian, B., & Pool, J. K. (2015). The Impact of Perceived Quality and Value on Tourists’ Satisfaction and Intention to Revisit Nowshahr City of Iran. Journal of Quality Assurance in Hospitality and Tourism, 16(1), 103–117. https://doi.org/10.1080/1528008X. 2015.966295
Santoso, S. (2012). Panduan Lengkap SPSS Versi 20 (P. E. M. Komputindo, ed.). Jakarta: PT Elex Media Komputindo.
Shen, S. (2013). Intention to Revisit Traditional Folk Events: A Case Study of Qinhuai Lantern Festival, China. Tourism, 113(November 2012), 101–113. https://doi.org/10.1002/jtr
Siyoto, S., & Sodik, M. A. (2015). Dasar Metodologi Penelitian (Ayub, ed.). Yogyakarta: Literasi Media Publishing.
Sobari, N., Usman, H., & Wathani, M. Z. (2017). The Influence of Sharia Compliance and Marketing Mix on Satisfaction and Intention of Muslim Tourist to Revisit Sharia Hotel. 36(Icbmr), 645–656. https://doi.org/10.2991/icbmr-7.2017.58
Syamil, A. (2021). The Impact of Project Performance on Customer Satisfaction. Turkish Journal of Computer and Mathematics Education (TURCOMAT), 12(3), 5658-5668.
Song, H. M., Kim, K. S., & Yim, B. H. (2017). The mediating effect of place attachment on the relationship between golf tourism destination image and revisit intention. Asia Pacific Journal of Tourism Research, 22(11), 1182– 1193. https://doi.org/10.1080/10941665.2017.1377740
Sönmez, S., & Graefe, A. R. (n.d.). Determining Future Travel Behaviour form Past Travel Experience and Perceptions of Risk and Safety. Journal of Research.
Sugiyono. (2012). Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: Alfabeta.
Supranto. (2000). Metode Riset : Aplikasinya dalam Pemasaran. Jakarta: Rineka Cipta.
Thi Minh Pham, L., Nga Do, H., & Minh Phung, T. (2016). The Effect of Brand Equity and Perceived Value on Customer Revisit Intention: A Study in Quick- Service Restaurants in Vietnam. Acta Oeconomica Pragensia, 2016(5), 14–30. https://doi.org/10.18267/j.aop.555
Tosun, C., Dedeoğlu, B. B., & Fyall, A. (2015). Destination service quality, affective image and revisit intention: The moderating role of past experience. Journal of Destination Marketing and Management, 4(4), 222–234. https://doi.org/10.1016/j.jdmm.201 5.08.002
Zhou, Y. (2011). The Impact of Customer-Based Brand Equity on Revisit Intentions: An Empirical Study of Business and Leisure Travelers at Five Shanghai Budget Hotels. 68–81.
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2021-02-15
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