Legal Awareness Program on Copyright Infringement Involving Celebrity Names at SMAS Pelita Nusantara Tanjungpinang

Abstract

In the digital era, adolescents have increasing access to online platforms, enabling both creativity and legal vulnerability. One growing issue is the creation of fan-made content, particularly “fanfiction,” which often involves the unauthorized use of celebrity names. While such acts may stem from admiration, their commercial distribution constitutes copyright infringement under Indonesian Law No. 28 of 2014. This legal violation is further exacerbated by students’ lack of awareness of intellectual property rights (IPR), especially regarding the moral and economic consequences of unauthorized content reproduction. To address this concern, a community service initiative titled “Legal Awareness Program on Copyright Infringement Involving Celebrity Names at SMAS Pelita Nusantara Tanjungpinang” was conducted. The program aimed to raise students’ legal literacy about copyright and the risks of using famous names without consent. The implementation method included pre-program questionnaires, a legal counseling session supported by visual presentations, and an interactive quiz using Kahoot! to evaluate understanding. These stages ensured the material was tailored, engaging, and well-received. The results revealed a significant gap in students’ initial knowledge of copyright law, particularly regarding commercial use of celebrity names. However, after the session, students demonstrated improved understanding of intellectual property concepts, legal responsibilities, and the importance of ethical digital behavior. The counseling clarified that violating copyright can lead to imprisonment or fines, as stipulated in Article 112 of the Copyright Law. Moreover, the program fostered critical thinking about content creation in online spaces.