Protecting Industrial Design Rights: A Strategic Tool for Global Market Competitiveness
DOI:
https://doi.org/10.37253/barjoules.v2i1.10179Keywords:
Industrial Design Rights, Competitive Advantage Global Competition, Legal ProtectionAbstract
This study aims to analyze the fundamental role of industrial design rights as a key instrument in creating competitive advantages in international markets, while also examining the effectiveness of its legal protection in the context of global competition. The research employs a normative juridical method with a statute approach. It utilizes secondary data comprising primary legal materials, such as legislation and court decisions, secondary legal materials, including legal literature and academic journals, as well as tertiary legal materials. Through an analysis of concrete cases and regulations related to industrial design rights, the study reveals that legal protection of industrial design serves not only as a defensive instrument but also as a strategic mechanism for fostering innovation and creativity. The findings indicate that the effective implementation of an industrial design rights protection system significantly contributes to creating added value for products, enhancing investments in the development of original designs, and preventing unauthorized imitation practices. This research concludes that strategic and comprehensive management of industrial design rights is a key factor in building and sustaining a company's competitive advantage in international markets.
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