Motivasi Pengunjung di Taman Hutan Raya Ir. H. Djuanda Bandung Jawa Barat

Authors

  • Putri Julisa Anwari IPB University
  • Insan Kurnia IPB University
  • Occy Bonanza IPB University

DOI:

https://doi.org/10.37253/altasia.v6i1.7358

Keywords:

Motivasi, Pengunjung, Tahura Ir. H. Djuanda, Wisata

Abstract

Motivasi wisata sangat beragam dipengaruhi berbagai faktor baik internal maupun eksternal.  Penelitian bertujuan untuk mengidentifikasi motivasi penunjung Tahura Ir. H. Djuanda.  Penelitian dilakukan secara kuantitatif menggunakan kuesioner tertutup dengan skala jawaban 1-4 kepada 500 responden yang merupakan pengunjung aktual.  Nilai motivasi wisata paling tinggi pada setiap kelompok yaitu melihat pohon pinus (motivasi ilmiah), kebersamaan dengan keluarga (motivasi sosial), mengambil foto dan video (motivasi pribadi), menikmati pemandangan dan suasana alam (motivasi rekreasi), bepergian ke berbagai tempat (motivasi fisik), dan melakukan self healing (motivasi spiritual). Sementara nilai motivasi wisata paling rendah pada setiap kelompok yaitu melihat bajing (motivasi ilmiah), bertemu dengan orang baru (motivasi sosial, menulis blog pribadi (motivasi pribadi), menyendiri (motivasi rekreasi), melakukan gerakan fisik (motivasi fisik), dan memahami Sang Pencipta (motivasi spiritual).  Penelitian ini diharapkan dapat menjadi masukan untuk pengelolaan pengunjung di Tahura Ir. Djuanda Bandung.

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2024-02-25

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