Pengaruh Loyalitas Merek Coffee Shop di Kota Batam
DOI:
https://doi.org/10.37253/altasia.v2i2.4370Keywords:
Brand Satisfaction, Customer Brand Identification, Customer Satisfaction, Brand LoyaltyAbstract
Foreign tourist visits in 2019 to Batam city reached 1,431,166 visits and an increase of 5.15 percent compared to the previous year. The existence of several influences from tourists who are happy with visiting shopping centers and relaxing at coffee shops, causing Batam City to follow this lifestyle. This research uses descriptive testing method, validity test, reliability test, t-test, and determination coefficient test with foreign tourist objects. Tests were carried out using SPSS 24. The results of this study are brand satisfaction, customer brand identification and customer satisfaction have a positive influence on brand loyalty. The limitation in this study is that some foreign tourists have difficulty answering questions so it is necessary to explain the question in question and based on the results of the test results the coefficient of determination of the intervening variable and the dependent variable has a percentage that is influenced by other variables such as brand experience, brand knowledge, and so on
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References
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Alnawas, I., & Altarifi, S. (2015). Exploring The Role Of Brand Identification And Brand Love In Generating Higher Levels Of Brand Loyalty. Https://Doi.Org/10.1177/1356766715604663
Bambang, Lubis, A. Rahman, & Darsono, N. (2017). Pengaruh Brand Image, Brand Personality, Brand Experience Terhadap Brand Love Dampaknya Pada Brand Loyalty Gayo Aceh Coffee Pt Oro Kopi Gaya Kabupaten Aceh Tengah. Jurnal Perspektif Manajemen Dan Perbankan, 8(3), 158–184.
Hair, Joseph E, J., Black, C, W., Jabin, J, B., & Anderson, E, R. (2014). A Primer On Partial Least Squares Structural Equation Modeeling {Pls-Sem). Sage Publications,Inc.
Han, H., Nguyen, H. N., Song, H., Chua, B., Lee, S., & Kim, W. (2017). International Journal Of Hospitality Management Drivers Of Brand Loyalty In The Chain Co Ff Ee Shop Industry. International Journal Of Hospitality Management, 72(January 2017), 86–97. Https://Doi.Org/10.1016/J.Ijhm.2017.12.011
Hariyanto, E. (2018). The Influence Of Brand Experience Through Brand Trust And Brand Satisfaction Toward Brand Loyalty Consumer At Carl’s Jr Surabaya. 4(2), 19–29.
Hultman, B., Hemlin, S., & Hornquist, J. O. (2006). Quality Of Life Among Unemployed And Employed People In Northern Sweden. Are There And Differences ? Http://Iospress.Metapress.Com/Content/F93wwmardv0ace8d/ Diunduh Pada 5 Desember 2017.
Indarini, D. S., & Margaretha, S. (2020). The Effect Of Consumer-Based Brand Equity On Customer Satisfaction And Brand Loyalty In The Coffee Bean & Tea Leaf Or Maxx Coffee. 115(Insyma), 293–298.
Kam, K., So, F., King, C., Sparks, B. A., & Wang, Y. (2013). The Influence Of Customer Brand Identification On Hotel Brand Evaluation And Loyalty Development. International Journal Of Hospitality Management, 34, 31–41. Https://Doi.Org/10.1016/J.Ijhm.2013.02.002
Kim, S.-H., Kim, M.-S., & Lee, D. H. (2017). The Effects Of Personality Traits And Congruity On Customer Satisfaction And Brand Loyalty : Evidence. Https://Doi.Org/10.1108/S1745-354220160000012001
Kim, S., Kim, M., & Holland, S. (2017). How Customer Personality Traits Influence Brand Loyalty In The Coffee Shop Industry : The Moderating Role Of Business Types How Customer Personality Traits Influence Brand Loyalty In The Coffee Shop Industry : The Moderating Role Of Business Types. International Journal Of Hospitality & Tourism Administration, 00(00), 1–25. Https://Doi.Org/10.1080/15256480.2017.1324340
Kusuma, Y. S. (2014). Pengaruh Brand Experience Terhadap Brand Loyalty Melalui Brand Satisfaction Dan Brand Trust Harley Davidson Di Surabaya. 2(1), 1–11.
Lee, Y., & Kim, J. (2009). Family Restaurant Brand Personality And Its Impact On Customer ’ S Emotion , Satisfaction , And Brand Loyalty. 33(3), 305–328. Https://Doi.Org/10.1177/1096348009338511
Majid, N., Sunaryo, & Husein, A. S. (2018). Brand Satisfaction Memediasi Pengaruh Self Congruity Terhadap Brand Loyalty. Journal Of Chemical Information And Modeling, 8(9), 1689–1699. Https://Doi.Org/10.1017/Cbo9781107415324.004
Musikapart, N.-A. (2013). The Effect Of Brand Experience And Customer Satisfaction On Brand Loyalty : A Case Study Of True Coffee In Bangkok, Thailand.
Nam, J., Ekinci, Y., & Whyatt, G. (2011). Brand Equity, Brand Loyalty And Consumer Satisfaction. Annals Of Tourism Research, 38(3), 1009–1030. Https://Doi.Org/10.1016/J.Annals.2011.01.015
Rather, R. A. (2017). Investigating The Impact Of Customer Brand Identification On Hospitality Brand Loyalty : A Social Identity Perspective. Journal Of Hospitality Marketing & Management, 0(0). Https://Doi.Org/10.1080/19368623.2018.1404539
Rather, R. A., & Sharma, J. (2016). Brand Loyalty With Hospitality Brands : The Role Of Customer Brand Identification , Brand Satisfaction And Brand Commitment. 1(3).
Song, H., Wang, J., & Han, H. (2018). International Journal Of Hospitality Management E Ff Ect Of Image , Satisfaction , Trust , Love , And Respect On Loyalty Formation For Name-Brand Co Ff Ee Shops. International Journal Of Hospitality Management, 79(December 2018), 50–59. Https://Doi.Org/10.1016/J.Ijhm.2018.12.011
Sugiyono. (2017). Metode Penelitian Kualitatif: Untuk Penelitian Yang Bersifat: Eksploratif, Enterpretif, Interaktif, Dan Konstruktif. Alfabeta.
Sujarweni, V. W. (2015). Spss Untuk Penelitian (Florent (Ed.)). Pustaka Baru Press.
Suratman, R. E. (2018). Pengaruh Brand Communication, Brand Evidence, Dan Gamification Terhadap Loyalitas Merek Dengan Kepuasan Konsumen Sebagai Intervening. Journal Of Chemical Information And Modeling, 53(6), 1689–1699. Https://Doi.Org/10.1017/Cbo9781107415324.004
Susanty, A., & Kenny, E. (2015). The Relationship Between Brand Equity , Customer Satisfaction , And Brand Loyalty On Coffee Shop : Study Of Excelso And Starbucks. 1, 14–27.
Utama, I. G. B. R., & Mahadewi, N. M. E. (2012). Metodologi Penelitian Pariwisata Dan Perhotelan (P. Christian (Ed.)). Cv Andi Offset.
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2021-08-17
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