Journal of Global Business and Management Review

Articles

• GREEN STRATEGIES AND COMPETITIVE ADVANTAGE: THE MODERATING ROLE OF ENTREPRENEURIAL ORIENTATION

  Erna Wati, Sheila Septiany, Ivone, Valene Fortuna Lim

  1-21

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• ANALYSIS OF BRAND IMAGE, PRICE, QUALITY, PROMOTION, AND CONSUMER ATTITUDE ON REPURCHASE INTENTION THROUGH PURCHASE DECISION IN TOKOPEDIA

  Alhadi Pratama, Rosdiana Sijabat

  22-33

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• THE EFFECT OF DIGITAL MARKETING THROUGH GEN Z VOTING DECISION IN 2024 ELECTION

  Listia Nurjanah, Fernando Tandrian

  34-46

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• THE INFLUENCE OF THE IMPLEMENTATION OF MUHAMMADIYAH VALUES ON THE FINANCIAL MANAGEMENT PERFORMANCE OF A CAFETERIA OPERATING AT PKU MUHAMMADIYAH GOMBONG

  Siti Barokah, Sri Ramlah

  47-54

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• PESANTRENPRENEUR AS AN AGENT OF ECONOMIC TRANSFORMATION: A SOCIAL ENTREPRENEURSHIP MODEL BASED ON ISLAMIC VALUE

  Ahmad Saef Alfath, Nikmatul Masruroh

  55-63

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• SUSTAINABILITY IN RETAIL STORE: ANALYSIS OF DETERMINING FACTORS OF GREEN PURCHASE DECISION ON IKEA’S CONSUMERS

  Cynthia Anna Wijayanti, Erik Osmond

  64-84

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• EXAMINING THE INTENTION TO BUY ELECTRIC VEHICLES IN INDONESIA THROUGH TRUST, SECURITY, QUALITY, PERCEIVED USEFULNESS, AND ANTICIPATED REGRET

  Andina Fasha, Robben Robben, Rizni Aulia Qadri, Devina Wistiasari

  85-105

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• THE INFLUENCE OF TIKTOK MARKETING, LIVE STREAMING, CONTENT MARKETING, AND INFLUENCER MARKETING ON PURCHASE DECISION AMONG GENERATION Z TIKTOK USERS: A COMPREHENSIVE LITERATURE REVIEW

  Alifia Lisda, Verin Stefania

  106-130

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• CONSUMER BEHAVIOR AND ITS ROLE IN THE GROWTH OF INDONESIA’S ELECTRIC VEHICLE INDUSTRY

  Grace Virginia Latif, Laurentius Beta Wijanarko Pranoto, Orpha Jane

  131-154

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• EXPLORING THE BUSINESS MODEL OF A LOCAL INFLUENCER: A QUALITATIVE CASE STUDY OF @SUDUTPAYAKUMBUH USING THE BUSINESS MODEL CANVAS FRAMEWORK

  Indika Juang Putra, Rusydi Fauzan

  155-165

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