Perancangan dan Pengembangan Video Review Sebagai Media Iklan Pada Website Marketplace Dengan Metode Research & Development

Abstract

Promotion is an important activity in marketing. The success of marketing depends on how the promotion is carried out. An effective form of promotion has several elements: advertising, personal selling, sales promotion, and publicity. Promotion is an activity in marketing that has a level of success judged by how the promotion is done. This form of promotion has complete videos ranging from real visualizations, motion pictures, sound elements called multimedia. Video review is a marketing communication that can influence the decision process in purchasing. Braindo is an e-commerce marketplace that focuses on equipment for household needs. This design uses a research & development method where at the research stage, the author analyses the data from the questionnaire and interviews three married couples who obtained raw data in the form of a questionnaire. After that, the author designed a video review as an advertising medium at the development stage.