Analisis Efektivitas Penyebaran Informasi Pendidikan di Universitas Internasional Batam Melalui Media Sosial

Abstract

This research is to describe level of social media use, the outcome of spreading educational information and explain the effectiveness of social media use as a mean that is applied to spread educational information in Universitas Internasional Batam. It uses a quantitative approach by combining research method both of Shang, Wu, and Li 2017 as well Hur et al. 2017. The result of this study presents that the level of social media use as a mean to spread educational information in Universitas Internasional Batam was affected by Extrinsic Motivation and Intrinsic Motivation. Based on those variables, the significant effects were Intrinsic Motivation.