Analisa Pengaruh Cost Leadership, Differentation Strategy dan Market Orientation Terhadap Kinerja Perusahaan

Authors

  • Lily Purwianti

DOI:

https://doi.org/10.37253/jgbmr.v1i1.448

Keywords:

Cost Leadership, Differentation Strategy, Market Orientation, Organization Performance

Abstract

The main purposes of this  study is  to analyze the relationship of cost leadership, differentiation strategy, market orientation and organization performance.  The research sample are souvenirs shop in Batam City. Multiple regression analysis to test the hypothesis. The results of this study are information about cost leadership, differentiation strategies, market orientation towards company performance. The results showed that cost leadership, differentiation strategy, market orientation has significant efect on organization performance.

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Published

2019-05-27