The Effect of Online Trust and Repurchase Intention on Consumer Behavior in Online Shopping at E-Commerce

  • Golan Hasan Universitas Internasional Batam
  • Silfia Nadilla Pattikawa Universitas Internasional Batam

Abstract

The purpose of this study was to determine the effect of Online Trust and  Repurchase Intention on consumer behavior in Online Shopping at E-Commerce. This study investigates five factors; Perceived Risk, Perceived Usefulness, Website Appearance, Online Promotion, Security. The data collections technique was carried out using a questionnaire and distributed through online social media. This study used 356  respondents. Data was analyzed using PLS-SEM. The results of this study shown that Perceived Risk, Website Appearance, Security, and Online Promotion has a significant relationship to Online Trust. Perceived Usefulness had a negative effects on Online Trust. This study also confirm that Perceived Risk, Perceived Usefulness, Website Appearance, Security, and Online Promotion has a positive impact on Repurchase Intention. Lastly, Online Trust influences Repurchase Intention in E-Commerce.

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Published
Sep 16, 2022
How to Cite
HASAN, Golan; PATTIKAWA, Silfia Nadilla. The Effect of Online Trust and Repurchase Intention on Consumer Behavior in Online Shopping at E-Commerce. Conference on Business, Social Sciences and Technology (CoNeScINTech), [S.l.], v. 2, n. 1, p. 162-171, sep. 2022. ISSN 2808-5485. Available at: <https://journal.uib.ac.id/index.php/conescintech/article/view/6896>. Date accessed: 07 june 2023.
Citation Formats
Issue
Vol 2 No 1 (2022): Conference on Business, Social Sciences and Technology (CoNeScINTech)
Section
Articles