Analysıs Of Factors That Influence Intentıon In Puchasıng Event That Improve Skılls In Batam’s Workforce

  • Renny Christiarini Universitas Internasional Batam
  • Ory Dwiputra Universitas Internasional Batam

Abstract

The purpose of this study is to find out what factors among purchase risk, purchase benefit & purchase value is most influence Batam citizens in purchasing events that enhance skills. This study uses non-probability sampling with a purposive sampling method with a total of 256 respondents and manages to find out the relationship between purchase benefit , purchase risk & purchase value have positive influence to the purchase intention and purchase benefit influence Batam citizens on purchasing event the most.

Published
Mar 17, 2021
How to Cite
CHRISTIARINI, Renny; DWIPUTRA, Ory. Analysıs Of Factors That Influence Intentıon In Puchasıng Event That Improve Skılls In Batam’s Workforce. CoMBInES - Conference on Management, Business, Innovation, Education and Social Sciences, [S.l.], v. 1, n. 1, p. 184-195, mar. 2021. ISSN 2776-5644. Available at: <https://journal.uib.ac.id/index.php/combines/article/view/4430>. Date accessed: 30 july 2021.