A Conceptual Framework of Brand Image, Brand Awareness, Brand Experience, Brand Trust to Purchase Behavior on E-Commerce in Batam

  • Cindy Ng Universitas Internasional Batam
  • Suyono Saputro Universitas Internasional Batam

Abstract

In this study, by building a conceptual framework of the factors that influence purchase behavior, business actors will be able to evaluate their services to e-commerce customers in Batam. In this conceptual paper, we have summarized the current literature on the existing influence concepts and approaches enabling us to identify a conceptual framework covering all factors that influence customer response, namely brand image, brand awareness, brand experience and brand trust that is felt and by because it will facilitate e-commerce companies to improve their quality in serving consumers in Batam

Published
Mar 17, 2021
How to Cite
NG, Cindy; SAPUTRO, Suyono. A Conceptual Framework of Brand Image, Brand Awareness, Brand Experience, Brand Trust to Purchase Behavior on E-Commerce in Batam. CoMBInES - Conference on Management, Business, Innovation, Education and Social Sciences, [S.l.], v. 1, n. 1, p. 178-183, mar. 2021. ISSN 2776-5644. Available at: <https://journal.uib.ac.id/index.php/combines/article/view/4429>. Date accessed: 03 aug. 2021.