A Conceptual Framework of Brand Image, Brand Awareness, Brand Experience, Brand Trust to Purchase Behavior on E-Commerce in Batam

Authors

  • Cindy Ng Universitas Internasional Batam
  • Suyono Saputro Universitas Internasional Batam

Keywords:

Brand image, Brand Awareness, Brand trust, Purchase behavior, E-commerce

Abstract

In this study, by building a conceptual framework of the factors that influence purchase behavior, business actors will be able to evaluate their services to e-commerce customers in Batam. In this conceptual paper, we have summarized the current literature on the existing influence concepts and approaches enabling us to identify a conceptual framework covering all factors that influence customer response, namely brand image, brand awareness, brand experience and brand trust that is felt and by because it will facilitate e-commerce companies to improve their quality in serving consumers in Batam

Downloads

Download data is not yet available.

Published

2021-03-17