ANALISIS FENOMENA SOSIAL MEDIA DAN KAUM MILENIAL: STUDI KASUS TIKTOK

Abstract

Abstract:

The purpose of this research is to providing information about applications that are in demand by many young people (millennial), TikTok, especially during this pandemic, as we know, physical contact have begun to be prohibited, some people think this application can help in terms of provide entertainment, but this research will not only discuss the benefits of TikTok as a means of entertainment. Currently the TikTok application is one of the most downloaded applications. This research was conducted using interview and meta-analysis methods to facilitate the research process. The results of this study are information about the benefits of the TikTok application that can be felt not only for young people but also for all people