PENGARUH TEKNOLOGI FINANSIAL TERHADAP STRATEGI PERBANKAN: STUDI KASUS BANK OCBC NISP (THE INFLUENCES OF FINANCIAL TECHNOLOGY ON BANKING STRATEGIES)

  • Neilcent Claudio Siuwandy
  • Tony Wibowo

Abstract

Abstract:                   


The purpose of this study is to explain the influence of financial technology on strategy in the banking industry, in this case at Bank OCBC NISP. The study used a qualitative method with a descriptive approach and obtained data by interview. The results obtained in this study are significant changes in the banking system at Bank OCBC NISP where these changes have a positive effect on both the company and customers. Then the company also increasingly competes with other competitors who have also implemented more advanced financial technology along with the times.

Published
Nov 11, 2020
How to Cite
SIUWANDY, Neilcent Claudio; WIBOWO, Tony. PENGARUH TEKNOLOGI FINANSIAL TERHADAP STRATEGI PERBANKAN: STUDI KASUS BANK OCBC NISP (THE INFLUENCES OF FINANCIAL TECHNOLOGY ON BANKING STRATEGIES). Conference on Business, Social Sciences and Innovation Technology, [S.l.], v. 1, n. 1, p. 418-425, nov. 2020. ISSN 2774-5740. Available at: <https://journal.uib.ac.id/index.php/cbssit/article/view/1444>. Date accessed: 19 june 2021.