IMPLEMENTASI STRATEGI PEMASARAN MELALUI SOSIAL MEDIA DAN REVIEW PRODUK PADA MARKETPLACE SHOPEE PADA PERUSAHAAN MINI GROSIR MALL

Abstract

Abstract :

The aim of this applied entrepreneurial research article aims to implement the marketing strategy of the Mini Grosir Mall company in business development out of town.

The method of carrying out the activities carried out namely planning in the fields of production, marketing, finance, human resources, business development plans aimed at helping the Mini Grosir Mall business in internal improvements in developing higher sales turnover.

The results of the implementation of the marketing strategy show that this strategy is effective and efficient, as evidenced by an increase in turnover value which was originally 15% in the first year, to 25% in the second year (last 6 months).