PENGEMBANGAN STRATEGI DIGITAL MARKETING (STUDI KASUS PADA PT. ALAM PUTRA TOBASA)

Abstract

Abstract:

The purpose of this article is to develop marketing strategies at PT. Alam Putra Tobasa. In 2015-2017, oil sales of PT. APT is decreasing. The decline in world oil prices has an impact on the depreciation of oil and gas reserves and the decline in the economic value of production which is getting lower. As a company engaged in the oil sector, PT. Alam Putra Tobasa wants to minimize the impact that occurs then a marketing strategy is carried out using the internet as a promotional tool. The method used in applying the digital marketing strategy at PT. APT uses the marketing mix method.